Box office collections: ISM mints 7 Crores in its first weekend

ism-title

Talented filmmaker Puri Jagganadh’s ISM received positive response from the audience and it has been faring well at the box office. After opening on the positive note, the film’s business has shown huge growth over the weekend as well.

According to the latest reports, in its first weekend the film collected a whopping 7 Crores worldwide. The film is all set to cross the prestigious 10 Crore mark in this week.

Puri’s witting screenplay and Kalyan Ram’s mind-blowing change over are the major assets of the film. The film also had the debutante actress Aditi Arya as the female lead.